Meet The Team
Matt Tibbles
Founder & CEO
Matt Tibbles isn’t just a coach — he’s someone who has lived through real battles, rebuilt himself from the inside out, and dedicated his life to helping others do the same. As the founder and head coach of TIBBS Coaching, Matt brings a unique combination of military-grade discipline, elite athletic experience, and deep personal growth to every session, program, and client interaction.
A former British Army Physical Training Instructor Ex Muay thai fighter and brazilian jiu jitsu brown belt , Matt has spent over 20 years transforming people physically and mentally. His journey, however, hasn’t been a straight line. From overcoming bullying and addiction to navigating depression, PTSD, and professional burnout, Matt knows firsthand what it takes to rebuild strength — not just physically, but mentally and emotionally.
Toni Cheib
Co-Founder
With over 15 years of experience in business development, sales, and marketing, Toni brings a powerful blend of strategic analysis, leadership, and growth expertise to our team. Her journey spans from driving high-impact B2B marketing initiatives to championing wellness advocacy, showcasing not only her sharp business acumen but also her passion for holistic health and sustainable living.
Bob Elliot
Bob Elliott is a seasoned Ju Jitsu instructor and self-defence coach operating Since 1987, he has dedicated himself to teaching practical self-defence rooted in traditional Japanese Ju Jitsu, with a firm commitment to empowering people of all ages to stay safe and confident. Bob’s approach emphasizes respect, discipline, and anti-bullying, ensuring a welcoming environment where everyone can train safely and effectively.
He is a huge asset to Tibbs Coaching’s self-defence, conflict management, and de-escalation courses, bringing his extensive experience from early garage classes for neighbours in South East London to aall the modern programs that we offer here at Tibbs Coaching.